With Punjab heading into Assembly elections in 2027, the BJP has begun positioning Haryana’s NCR growth story anchored in Gurugram and Faridabad as the template it wants to sell to Punjab voters, party functionaries said.
The central pitch of a “triple engine” BJP government at the Centre, in Haryana, and pushing for power in Punjab has driven development across agriculture, infrastructure, and foreign investment, with the NCR cities held up as a proof of concept.
“Punjab needs this kind of development. It needs to understand the true meaning of development. It needs industry investment, and most importantly, vision, which only the BJP can provide. Haryana is an example,” said Vineet Joshi, BJP Punjab media incharge.
Haryana CM Nayab Singh Saini has emerged as one of the party’s key campaigners in Punjab, making repeated visits to the state to pitch, what leaders are calling, the “Haryana dream”, framing NCR’s growth as a direct, replicable model for Punjab rather than an abstract policy promise.
State Cabinet minister and Faridabad MLA Vipul Goel said Gurugram and Faridabad had transformed into cosmopolitan hubs over the past decade, anchored by a dense cluster of ‘Fortune 500’ and multinational offices.
Party leaders pointed to specifics they plan to invoke on the campaign trail: Gurugram’s Cyber City and Golf Course Road corridor — home to global technology and financial services majors — alongside Manesar and Faridabad’s long-established automobile manufacturing base, which has anchored the region as one of the country’s largest auto hubs. They also cited the expressway network binding the region — the Delhi-Gurugram Expressway, Kundli-Manesar-Palwal (KMP) Expressway, and the upcoming Dwarka Expressway, along with direct access to Indira Gandhi International Airport, which has been central to drawing sustained foreign investment.
Party leaders are expected to focus on Haryana’s expanding industrial corridors and its GCC (Global Capability Centre) policy and the manufacturing push, including the state’s Pharmaceutical and Medical Devices Manufacturing Policy, as evidence of diversified investment beyond NCR real estate and auto manufacturing.
The messaging comes as the BJP looks to expand its footprint in Punjab, where it has traditionally trailed behind the Congress, AAP, and Akali Dal. Party strategists believe an “aspirational” development narrative built around the visible NCR infrastructure, connectivity, and industrial scale, rather than agrarian politics, could help it cut through in urban and semi-urban Punjab constituencies.
'Punjab needs Metros, bullet trains'
"Punjab has comparable potential, provided it builds airport connectivity and highway infrastructure. All it needs is vision and intent to work, and only the BJP can deliver that. They need their own NCR kind of development, and mobility milestones, like Metros or bullet trains. — Vipul Goel, state Cabinet minister