NYC Click-to-Cancel rule: Cancelling Netflix, Amazon, Disney+ and gym subscriptions could soon change in New York City. NYC Mayor Zohran Mamdani has announced a landmark NYC Click-to-Cancel Rule, requiring companies to make cancelling a subscription just as simple as signing up. If a customer joined with one click, they must also be able to leave with one click.

The NYC click-to-cancel rule is set to take effect on October 1, 2026, making New York City the first city in the United States to introduce such a rule.

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What is the NYC Click-to-Cancel Rule?

The NYC Click-to-Cancel Rule is a new consumer protection regulation designed to stop companies from making subscription cancellations unnecessarily difficult.

Under the rule, businesses offering automatic renewals or continuous-service subscriptions must provide an easy cancellation process that should be easy just like signing up. For many consumers, this could mean no more:

Long customer service calls
Waiting on hold
Mailing cancellation letters
Visiting stores or gyms in person
Endless pop-ups trying to persuade customers to stay

Instead, companies will have to offer a straightforward online cancellation option.

Netflix, Amazon, Disney+ and gyms will all be affected

The NYC Click-to-Cancel Rule applies to businesses that offer recurring subscriptions and automatic renewals.

Popular services expected to fall under the regulation include:

• Netflix
• Amazon subscription services
• Disney+
• Gym memberships

What Mayor Zohran Mamdani said

Announcing the policy, Mayor Zohran Mamdani said consumers deserve a fair and transparent experience. "If you can sign up with one click, you can cancel with one click."

Mamdani described the measure as part of a broader effort to reduce unnecessary costs for New Yorkers and prevent companies from profiting through difficult cancellation procedures.

When will the rule take effect?

The NYC Click-to-Cancel Rule will officially take effect on October 1. It will be enforced by New York City's Department of Consumer and Worker Protection (DCWP).

Businesses operating under the rule must ensure their subscription cancellation process complies before the deadline.

Companies could face hefty penalties

The regulation comes with financial consequences for businesses that fail to comply.

According to the city, violations may result in:

• Civil penalties beginning at $525 per violation
• Restitution for affected customers
• Additional enforcement action where applicable

Businesses must also clearly disclose subscription terms and cannot charge customers to return promotional items that were originally provided free as part of the subscription.

Why the NYC Click-to-Cancel Rule matters

Millions of consumers pay for subscriptions they no longer use simply because cancelling them is frustrating or time-consuming.

Streaming platforms, fitness memberships, digital subscriptions and other recurring services often rely on automatic renewals, and some customers forget they're still paying.

According to supporters, the NYC Click-to-Cancel Rule gives consumers greater control over their spending while encouraging companies to compete through better services instead of difficult cancellation processes.

The Roosevelt Institute estimates the measure could save New Yorkers as much as $162.5 million annually, depending on how many unused subscriptions are cancelled.

The concept behind the NYC Click-to-Cancel Rule is not entirely new. Former Federal Trade Commission Chair Lina Khan previously championed a nationwide "click-to-cancel" regulation during the Biden administration.

That federal rule, however, never took effect after it was vacated by the Eighth Circuit Court of Appeals in 2025 because of procedural issues shortly before implementation.

Several states—including California, Colorado and Illinois—already have similar consumer protections, but New York City is the first municipality to adopt a comprehensive citywide version.