iStockNoida's rapidly rising property prices have come under the spotlight after a local resident shared a viral Instagram video describing the harsh reality of buying a home in the NCR city.
Calling a compact apartment a "kabutar khana" (pigeonhole), the man claimed that even such a small flat now costs around Rs 80 lakh. According to him, buying a modest 2 BHK in Noida requires a monthly salary of at least Rs 1 lakh and a down payment of around Rs 25 lakh.
In the post, he wrote: "Machis se bhi patla aur kabutar khana bolne wale is apartment ko kharidne ke liye bhi aaj Rs 80 lakh tak ka budget chahiye! Aur iske liye: - Salary Rs 1 lakh+ per month - Down payment Rs 25 lakh ke aas-paas
Tab jaakar Noida mein ek chhota sa ghar lena possible hota hai. Real estate ki reality kadvi zaroor hai."
The viral post comes at a time when Noida is witnessing a sharp rise in residential property prices, particularly in the premium and luxury housing segment.
Industry experts say Noida is emerging as a major luxury real estate destination, challenging Gurugram's dominance. The shift is being driven by branded residential developments, improving infrastructure, including the upcoming Noida International Airport at Jewar, and changing buyer preferences that increasingly favour lifestyle-focused communities and long-term value, the Times of India reported in May this year.
Developers such as M3M, Max Estates, Gulshan Group, and County Group are launching upscale residential projects across the city, with average selling prices ranging from Rs 25,000 to Rs 35,000 per sq ft. Several ultra-luxury developments are now priced between Rs 25 crore and Rs 40 crore.
According to Anshuman Magazine, Chairman and CEO for India, South-East Asia, Middle East and Africa at CBRE, Noida is no longer viewed merely as an alternative to other NCR cities but has become an aspirational residential destination in its own right. He said affluent buyers are increasingly opting for larger, professionally managed branded developments in Noida.
The Noida International Airport is expected to further boost demand by attracting businesses, professionals, and senior executives to the region.
Amit Modi, Director at County Group, said the influx of companies and startups relocating to Noida has increased demand for luxury housing among senior executives and CXOs. County Group recently launched a premium residential project in Sector 150.
Developers also attribute rising property prices to increasing land acquisition costs, higher raw material prices, and rising labour expenses.
Sahil Vachani, Vice Chairman and Managing Director of Max Estates, said homebuyers today are looking beyond apartments and are investing in lifestyle, community, and long-term value. Max Estates is expected to launch large-format residences at its Delhi One mixed-use project, with prices likely to start at around Rs 25 crore.
Similarly, Yukti Nagpal, Director at Gulshan Group, said Noida's luxury housing boom reflects a broader transformation in urban living. Gulshan Group has partnered with Taj Hotels for a branded serviced apartment project in Noida, where residences are expected to be priced between Rs 35 crore and Rs 40 crore.
While luxury developments continue to push price benchmarks higher, the viral Instagram post has resonated with many homebuyers who say even owning a modest apartment in Noida is becoming increasingly difficult amid soaring real estate prices.
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Calling a compact apartment a "kabutar khana" (pigeonhole), the man claimed that even such a small flat now costs around Rs 80 lakh. According to him, buying a modest 2 BHK in Noida requires a monthly salary of at least Rs 1 lakh and a down payment of around Rs 25 lakh.
In the post, he wrote: "Machis se bhi patla aur kabutar khana bolne wale is apartment ko kharidne ke liye bhi aaj Rs 80 lakh tak ka budget chahiye! Aur iske liye: - Salary Rs 1 lakh+ per month - Down payment Rs 25 lakh ke aas-paas
Tab jaakar Noida mein ek chhota sa ghar lena possible hota hai. Real estate ki reality kadvi zaroor hai."
The viral post comes at a time when Noida is witnessing a sharp rise in residential property prices, particularly in the premium and luxury housing segment.
Industry experts say Noida is emerging as a major luxury real estate destination, challenging Gurugram's dominance. The shift is being driven by branded residential developments, improving infrastructure, including the upcoming Noida International Airport at Jewar, and changing buyer preferences that increasingly favour lifestyle-focused communities and long-term value, the Times of India reported in May this year.
Developers such as M3M, Max Estates, Gulshan Group, and County Group are launching upscale residential projects across the city, with average selling prices ranging from Rs 25,000 to Rs 35,000 per sq ft. Several ultra-luxury developments are now priced between Rs 25 crore and Rs 40 crore.
According to Anshuman Magazine, Chairman and CEO for India, South-East Asia, Middle East and Africa at CBRE, Noida is no longer viewed merely as an alternative to other NCR cities but has become an aspirational residential destination in its own right. He said affluent buyers are increasingly opting for larger, professionally managed branded developments in Noida.
The Noida International Airport is expected to further boost demand by attracting businesses, professionals, and senior executives to the region.
Amit Modi, Director at County Group, said the influx of companies and startups relocating to Noida has increased demand for luxury housing among senior executives and CXOs. County Group recently launched a premium residential project in Sector 150.
Developers also attribute rising property prices to increasing land acquisition costs, higher raw material prices, and rising labour expenses.
Sahil Vachani, Vice Chairman and Managing Director of Max Estates, said homebuyers today are looking beyond apartments and are investing in lifestyle, community, and long-term value. Max Estates is expected to launch large-format residences at its Delhi One mixed-use project, with prices likely to start at around Rs 25 crore.
Similarly, Yukti Nagpal, Director at Gulshan Group, said Noida's luxury housing boom reflects a broader transformation in urban living. Gulshan Group has partnered with Taj Hotels for a branded serviced apartment project in Noida, where residences are expected to be priced between Rs 35 crore and Rs 40 crore.
While luxury developments continue to push price benchmarks higher, the viral Instagram post has resonated with many homebuyers who say even owning a modest apartment in Noida is becoming increasingly difficult amid soaring real estate prices.
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