On July 8, 2026, BLACKPINK's Jennie posted an update to her Instagram Story teasing that her single Less Than a Lover will be released soon. The story showed the text "sooooon…" paired with a butterfly emoji and "less than a lover?" in a speech bubble. It included a short video clip from a recent live performance.

This update came four days after her headline set at the Open’er Festival in Gdynia, Poland, on July 4, 2026. The performance marked the first time a K-pop solo artist headlined the festival’s main stage. Her set ran for approximately one hour and contained seventeen tracks. During the show, Jennie performed three previously unreleased songs like Lock It Down, Heaven, and Less Than a Lover.

Following the Instagram Story post on July 8, fans started circulating the screenshots and clips. However, there's a section of fans who want the other two singles rather than Less Than a Lover.

While there are some requesting others to be "understandable" and questioning why they are making it such a "big deal."

One fan said:

More fans chimed in and shared their thoughts on the same. It's been a long time since Jennie officially released any new single, so fans are demanding a teaser and the date.

However, there are several fans who are excited for Less Than a Lover.

BLACKPINK's Jennie headlined several major music festivals in 2026. She performed at the Open'er Festival in Gdynia, Poland, on July 4. She also appeared at the Roskilde Festival in Denmark. Polish media outlet Onet published a report on her Open'er set. The article noted that for the first time in more than 20 years of the festival's history, the headliner failed to draw a "big crowd." It also addressed her use of "lip-syncing" and a "loud backing track" during the set.

BLACKPINK's Jennie continues her festival schedule. She headlined the Mad Cool Festival in Madrid, Spain, on July 9. She is scheduled to appear at Lollapalooza Chicago from July 30 to August 2. Additional dates include performances at Summer Sonic in Japan on August 15 and 16, 2026.

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