Tom Brady and Logan Paul's feud added another dramatic episode during Fanatics Fest on Friday, and that produced one of the event's most viral moments.

In a video that has spread across social media, Brady slapped Paul in front of fans at the Javits Center before Karl-Anthony Towns intervened. While it is still unclear if the incident was spontaneous or scripted, Brady later posted the clip to his X account with a playful jab.

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Paul also addressed the viral moment on X by reposting the video and jokingly explaining what led to the exchange.

Brady was not about to let the comment slide, replying with another jab.

The viral moment at Fanatics Fest marked another episode in Brady and Logan Paul’s ongoing rivalry. They have spent months exchanging digs.

One of those interactions came during a Fanatics flag football event earlier this year, when Brady tossed a football toward Paul before the two shared a mock confrontation.

The pair also debated the physical demands of their respective professions during a February episode of “Impaulsive.” While discussing WWE, Brady jokingly brushed it aside.

Brady and Paul also traded jabs at another Fanatics event in March, with the former quarterback calling out the WWE star for avoiding potential fights against ex-NFL stars Le'Veon Bell and Breiden Fehoko.

Also read: Mike Florio scoffs at $350,000,000-worth Tom Brady over "angling for another paycheck" after slapping Logan Paul & eyeing WWE

Also read: "Unbelievable downfall," "Disgrace to football": NFL fans rip Tom Brady for "fake publicity stunts" with Logan Paul after slapping him

Tom Brady has kept himself busy since calling time on his NFL career. In retirement, he has joined the ownership group of the Las Vegas Raiders, begun a career as a Fox Sports broadcaster, and continued to be make appearances at big events.

One possibility Brady has not ruled out is making the jump to WWE.

While appearing on Cody Rhodes' “What Do You Wanna Talk About?” podcast at Fanatics Fest, Brady revealed he would be willing to step into the ring if the right storyline came his way.

Due to Brady's willingness to consider a WWE appearance, some have suggested that his rivalry with Logan Paul may one day develop into a WWE match.

Given Paul's prominent role in the company, such a matchup would bring significant attention by pairing him with one of the most accomplished and recognizable figures in NFL history.

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